this character-driven sustainability brand & campaign centered around a custom illustrated mascot, visual identity, and educational messaging system.
initial sketches of peeko
by combining custom playful illustration and simple calls to action, this campaign helps students (and adults) understand topics such as recycling, energy conservation, and environmental responsibility through everyday behaviors.
The campaign was designed as a flexible system that could extend across school signage, social media content, educational materials, promotional merchandise, and community outreach initiatives.
full identity & campaign materials
fun fact: The name Peeko was created by combining the ideas of "peek" and "eco." The name reflects curiosity, exploration, and environmental awareness. This encourages students to discover how small actions can contribute to a healthier planet.
